> For the complete documentation index, see [llms.txt](https://nadra.gitbook.io/ethics/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://nadra.gitbook.io/ethics/nadra-framework/the-framework/learn-how-to-communicate.md).

# Learn - How to Communicate

### **Communication and How to Communicate Better**

#### **Step 1: Simplify Your Words**

* Focus on one message at a time — confusion dissolves trust.
* Avoid “smart speak.” Customers don’t need to feel like they’re back in school; they need clarity.

#### **Step 2: Use Storytelling to Persuade**

* **Sutherland Style:** Show don’t tell. Share a quick story or example that illustrates how your product/service made a difference.

#### **Step 3: Practical Tips for Talking to Customers**

* **The Gary Vee 80/20 Rule:** Listen 80% of the time, talk 20%. Let your customers feel heard.
* **Dean Jackson Insight:** Use phrasing that puts the spotlight on them.
  * Instead of “We provide...” say, “You get...”

#### **Step 4: Quick Checklist for Excellent Communication**&#x20;

✅ Is my message clear?\
✅ Am I addressing their problem?\
✅ Have I removed unnecessary jargon?

***


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://nadra.gitbook.io/ethics/nadra-framework/the-framework/learn-how-to-communicate.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
